As an Avon representative, you have a huge variety of sales tools available to you, which you can use to promote your business, share the products, attract new customers, and grow your sales (and earnings)!!
In this post, I’m going to outline the most effective sales tools which are available to you, along with a few tips on using each tool.
You’ll notice as you go through the list that many of these tools are completely FREE!! I’ve also listed a few sales tools available for you to invest in to grow your business. The effectiveness of all tools will vary based on how consistently you use them!! Be consistent with your efforts and give your business a chance to grow!! Time and consistency are the keys to your business success!
SALES TOOL #1: YOU!!
NOTES: Quite possibly the most valuable sales tool that you have at your disposal is YOU!! The relationships you build with others, your product knowledge, and your personal service can be the secrets to building a successful business. Take advantage of the tons of (FREE) training available from Avon to get to know the products you are selling. Personally use and experiment with the products so you can share your firsthand testimonials and tips. Use before/after pictures to share real results that the people who know you can trust! Customers are not just shopping Avon; they’re shopping Avon with YOU!
SALES TOOL #2: YOUR ONLINE STORE
NOTES: All Avon representatives have an online store, which is open 24/7 for customers anywhere across the United States to shop from. (To find your online store URL, go to avonnow.com and click the “My Store” link in the top right corner of the page.) When customers shop your online store, they can have their items delivered directly to their home (super convenient for both you and your customer). Share your online store link through social media and by email. Be sure to also include it on things like business cards, yard signs, car decals, and on the back of every brochure you pass out. TIP: You can sign up for direct deposit of your online order earnings. (To sign up for Direct-Deposit, go to “My Account” on avonnow.com, then select “Get Paid By Avon”.)
SALES TOOL #3: YOUR DIGITAL BROCHURE LINK
NOTES: All representatives also have an incredible, highly-interactive digital brochure link, which is attached to your online store (so if customers want to order an item, they can simply click on the picture and it will bring them to your online store). The digital brochure contains awesome features such as a virtual makeover tool and a foundation shade-matching tool. Customers will also find helpful tips and tutorial videos located throughout the digital brochure. To share your digital brochure, go to your online store, click “Digital Catalog” and click on the little sharing icon (shown below) for a variety of easy sharing options.
SALES TOOL #4: SOCIAL MEDIA (Facebook, Instagram, Pinterest, etc.)
NOTES: Social media can be a powerful tool for making connections with new customers, building relationships, and promoting your business in a variety of effective ways. It’s FREE to set up accounts on Facebook, Instagram, Pinterest, etc. Lucky for you, there is plenty of FREE training available to help you learn how to effectively utilize social media to grow your business. (HINT: It’s more about being social and building relationships than it is about repeatedly shouting about your business to others.) To access some excellent training on the effective ways to promote your business on social media, check out the SOCIAL SELLING BY AVON SOCIAL Facebook page. Look for the recent Avon Social 101 training videos when you’re there. You can easily find the videos by clicking “UNITS” from the main menu of the Social Selling by Avon Social Facebook page, then scrolling down to “Unit 10 – Avon Social 101 Training Series”.
SALES TOOL #5: FACEBOOK BUSINESS PAGE
NOTES: While you’re on Facebook, set yourself up a Facebook business page for your Avon business. Simply click the “Create” link on Facebook to set up your page. A Facebook business page is your digital storefront. It is a place where you can showcase the incredible products Avon has to offer, share great deals, offer products tips, etc. Post regularly on your business page for the best results. Make your posts as personal as possible to get the highest engagement. Be sure to clearly identify yourself as an Avon Independent Sales Representative on your Facebook business page.
SALES TOOL #6: AVON SOCIAL
NOTES: Avon has provided reps with an absolutely incredible tool called Avon Social, which is filled with thousands of beautiful, eye-catching images and videos which you can use to promote the Avon products you have to offer. You can link Avon Social to your Facebook business page, Facebook groups, and other social media accounts to easily share pictures and videos from Avon Social. You can even preschedule your posts using Avon Social (up to a month in advance) making it a super convenient tool for your busy life! Check out the Avon Social 101 training, which I mentioned above, for more info on using this incredible (FREE) sales tool!
SALES TOOL #7: GOOGLE BUSINESS PAGE
NOTES: Setting up a (FREE) business page on Google can help customers in your area to find you! You’ll need a gmail account to get started, then simply click on the main menu and select the “My Business” option to set up your page. TIP: Keep your Google business page active with new posts and pictures, so that customers are likely to find your page when searching for a rep in your area.
SALES TOOL #8: PRINTED BROCHURES
COST: See image below (save when you purchase multiple packs of brochures)
NOTES: The tried-and-true printed Avon brochure is still an incredibly effective way to promote your Avon business and show customers the products you have available for them to order. TIP: Make the most of every brochure you pass out by following up a few days later to answer questions, point out great deals, and collect orders. The follow-up will make all the difference in the world! (Brochures can be ordered on avonnow.com by clicking the “Browse Products” menu and selecting “Order Brochures”.)
SALES TOOL #9: SAMPLES
COST: Cost Varies (currently priced between 1-cent & $2.15)
NOTES: Samples can be an effective way to allow customers to get to know the products before committing to purchase. To locate (and order) currently available samples, go to the “Browse Products” menu on avonnow.com and select “Samples”. Many reps also like to create their own samples using small sample-size containers available from retailers like Amazon. (Remember also that satisfaction is guaranteed with Avon products, so if your customer orders a product which does not work for them, for any reason, they can return the product for a refund.)
SALES TOOL #10: PROMOTION TOOL
COST: Cost Varies Depending on Promotion (Some promotions are FREE to offer)
NOTES: We now have a new Promotion Tool, which enable reps to create our own promotions and coupon codes for customers to use on our online stores. We can create codes to offer our online customers select free samples/trial size products with their order (at no cost to us). Reps can also choose to create a coupon code offering customers free shipping on their online orders of $50+ (rep covers the customer’s cost of shipping when the code is used) or a 10% discount on online order of $40+ (rep covers the cost of the 10% discount from their earnings on the order). Offering occasional online promotions can help to encourage sales, making it easier to reach higher sales achievement levels and higher overall earnings. You’ll find the Promotion Tool under the “Manage Business” menu on avonnow.com
**In addition to the optional promotions that we can set up using the Promotion Tool, customers can automatically get free shipping on direct-delivery orders (placed through your online store) of $60+, with no coupon code needed. We, Avon sales representatives, sponsor this offer for our customers, so feel free to promote it by saying, “Place an order of $60+ and your shipping is on ME!!” This offer benefits customers with FREE SHIPPING and reps with HIGHER SALES (as many customers will shop a bit more to get the free shipping).
SALES TOOL #11: DEMOS
COST: Cost Varies Depending on Item
NOTES: All reps have the ability to order upcoming items (up to two of each item) two campaigns ahead of when they will be available to customers. Reps receive their regular earnings discount off of demo items. Ordering demos gives you the ability to get to know items before they are available to customers, take before/after pictures to promote the products, and begin wearing & sharing the products. Demos of items like fragrances and lotions can also allow customers to sample the products before purchasing.
SALES TOOLS #12 and #13: CONSISTENCY and TIME
NOTES: Regardless of which other sales tools you choose to use to promote your business, be CONSISTENT with your efforts and give your business TIME to grow!! It may feel challenging in the beginning, to attract those first customers and generate those first sales. Do not give up before you have given your business a chance to thrive. With time and consistency, your business growth can gain momentum and thrive. If you feel stuck, try new techniques, get creative, and take advantage of training opportunities to boost your skills and knowledge! You’ve got this!!