Passing out brochures or occasionally posting your online store link, but still struggling to attract customers and gain sales?
The first issue with this sort of “post-and-pray” approach is that it fails to give the potential customer a reason to open the brochure or click on the link. There’s no motivation, no curiosity-building, no interest-generating…
And if they do open the brochure or click on the link, the vastness of our product collection could feel overwhelming. What does each product do? Which product is right for their needs? How do they choose?
Instead of throwing a bunch of spaghetti at the wall and hoping that something sticks, try a more focused, deliberate sales approach, by using a variety of strategies and communications to sell a single product (or product collection).
It all begins with choosing a product you’re interested in and/or that you believe would add value to your potential customers’ lives.
Once you’ve picked your product, follow the steps below, then rinse & repeat with another product!
Keep sharing, keep building curiosity, and keep generating interest in the products you have to offer. Demonstrate how specific products can be a solution to common concerns, like fine lines around the eyes, signs of aging, dry skin, brittle hair, callused feet… Actively (and repeatedly) share the benefits of specific products, then follow-up with everyone who indicates interest to close the sale!
Look, Feel, Live Beautiful 