It’s a brand new year and the world is your oyster!
The new year brings a new opportunity to achieve new goals. You may have personal goals, health and wellness goals, financial goals, and as an Avon Beauty Boss, you likely have business goals too.
If one of your goals is to become an Avon President’s Club Member, this blog post is for you! I’m going to walk you through some of the basics about Avon President’s Club, then outline a plan for achieving it this year!
First, let’s start with a few basics about President’s Club…
The Avon sales year lasts for 26 campaigns, from Campaign 1 – Campaign 26.
When you reach total Avon sales of $10,000, between Campaign 1 – Campaign 26, you become a President’s Club Member!
President’s Club is the first level of Avon sales recognition. There are other levels of sales recognition above President’s Club, reached by achieving higher sales over the course of the Avon sales year. Each new level comes with greater rewards.
In this post, I’m going to focus on the first level of sales recognition – President’s Club!
Why should you strive for President’s Club??
There are tons of reasons to work towards becoming a President’s Club Member!
The most desired perk of being a President’s Club member is guaranteed 40% earnings on all full-earnings items for the entire following sales year!! The image below shows the other benefits of becoming a President’s Club member, including increased earnings, higher demo limits, rewards, and recognition!
If you participate in Avon’s leadership program, you have even more reasons to strive for President’s Club. Being a President’s Club Member sets a positive example of sales success for your team members, while providing you with the sales experience necessary to mentor your team members to that same kind of sales success. Becoming a President’s Club member also gives you access to the widest range of leadership recognition and rewards, some of which are reserved for leaders who are also President’s Club members.
How do I become a President’s Club Member?
Now that you know a bit about what it means to be a President’s Club Member, let’s talk about how to achieve it.
It can be overwhelming to think about selling $10,000 worth of Avon, so let’s do a bit of math to break it down into smaller bites.
With 26 campaigns in the sales year, selling $10,000 over the course of the year breaks down to an average of $385 each campaign.
Phew! $385 already feels a lot more doable than $10,000, doesn’t it??
If you’re new to Avon or your sales are not currently near that level, $385 each campaign may still seem like a lot to bite off.
Let’s break it down even further to help you see how you can pull together $385 in sales each campaign.
Here are just a few ways to think about $385+ each campaign:
- 8 customers ordering $50 each
- 16 customers ordering $25 each
- 3 customers ordering the 30-Day Espira Boost System (priced at $126 each)
- $150 in online sales and $235 in orders you collect
- 20 Daily Care Collection Bundles (priced at $20 each) – For New Kickstart Reps ONLY
- 7 customers ordering an Anew Skin Care Regimen sets (priced at $55 each)
- 4 customers ordering a complete Avon outfit (top, bottom, shoes, and jewelry item)
As you can see, there are many ways to get to $385 in sales. HOW you build your $385 order each campaign is up to you. Make a plan each campaign, then get busy with it!
Here are some TIPS to help you build those sales:
PRESIDENT’S CLUB TIP #1 – BROCHURES!!
Investing in more brochures is always my #1 tip on any list of ideas for boosting your sales.
FUN FACT: On average, the successful President’s Club members on my team purchase 70 brochures (7 packs) each campaign.
How many brochures do you currently pass out each campaign?
If the number you’re passing out is not generating enough sales to produce the earnings you’d like, invest in more brochures!! Trust me… the earnings you can make on more brochures will far outweigh the small cost of the brochures! (And if you don’t trust ME, trust the math I’ve outlined in the examples below!)
There is a very simple relationship between the number of brochures you put into customer hands and the amount of sales you’ll generate…
More Brochures = More Sales = More $$$ in Your Pockets!!
Did you know that brochures get less expensive the more you order? If you get 100 brochures, they only cost 21.5 CENTS each!! That’s a tiny investment, with a potentially HUGE payoff!! (I’ll show you some examples in just a bit.)
PRESIDENT’S CLUB TIP #2 – PUT THE BROCHURES INTO HANDS
It seems like a silly thing to say, but just ordering more brochures is not going to generate the sales you’re hoping for. Once you’ve got those 70+ brochures at your disposal, you have to get out there and put them into the hands of potential customers.
Don’t know 70+ people who you can give a brochure to?? That’s ok! Neither did I! Start with the people you know, then look for other ways to get those brochures into hands. Ask the people you do know to take an extra brochure (or two) to give a friend. (Offer them a discount on their own order as a thank you if they bring you an order from a friend.) Ask the receptionist at your doctor’s office if you can leave a few in the waiting room. Visit a local community center or senior living community and request to leave a few brochures for the residents (offer the receptionist a brochure while you’re at it). Deliver brochures to neighbors you haven’t met yet.
There are unlimited ways to get brochures into hands!
Bonus – Check out this list of tried-and-true strategies for finding new customers HERE.
PRESIDENT’S CLUB TIP #3 – CONTACT INFO
This is a biggie!
Whenever possible, get contact info from the people you give brochures to. (Contact info will be essential for the next tip, which makes all the difference in the world.)
If you’re physically putting the brochure into someone’s hand, ask for an email address to send special offers to or a mailing address for future free brochures. (It can be helpful to put a sticky note on the cover of each brochure to remind you to collect contact info and to give you a place to record it.)
If you’re leaving the brochures someplace, offer a reason for the potential customer to contact you. For example, stick a label on the brochures which says, “Contact me for a free Avon beauty sample bundle” or “Contact me to join my mailing list and be entered for a chance to win this month’s Avon Beauty Bundle”.
PRESIDENT’S CLUB TIP #4 – THE FORTUNE IS IN THE FOLLOW-UP
Do not, I repeat, DO NOT sit by you phone waiting for the orders to come rolling in on your order date.
Just like you and I, your customers lead very busy lives, with many things calling for their attention on any given day. Your customers are not going to be keeping track of when your order date is.
If you want to make the most of all those brochures you put into hands, follow-up is essential. Follow-up does not have to be pushy or salesy. Offer follow-up as a helpful customer service. It can be a quick little message offering to answer any questions about the products in the brochure. You can offer samples, point out special deals, or draw their attention to a product you think they’d personally like. Let them know you’ll be submitting an order on ________, and provide your contact info if there’s anything you can do to help!
It’s that simple! But don’t skip the follow-up. If you skip the follow-up, you’re leaving money on the table and failing to make the most of those brochures you invested in.
PRESIDENT’S CLUB TIP #5 – BE AN ORDER BOOSTER
In addition to finding new customers, President’s Club Members look for ways to boost the average size of customer orders. There are lots of ways to do this, without feeling pushy.
For example, promote the A-Box on the back of each brochure. (The A-Boxes are high-value collections of items, uniquely packaged, and available to customers for only $10 with any $40 brochure purchase.) Point it out to customers so they don’t miss the great deal.
Another way to build your average order size is to point out items that go along with the items your customer already ordered. For example, if a customer orders a day cream, suggest the partnering night cream or a serum. Point out the benefits. If a customer orders a pedicure kit, suggest a nail polish and mention your favorite shade.
Promoting higher-value items is another way to boost your average order size. Showcase items from our fashion, home, and health and wellness collections. These are wonderful items which may appeal to anyone, including customers who are already loyal to another skin care or cosmetics brand. They may come to you for a beautiful sweater they saw you wearing or to get that gorgeous new ombre wreath for their home, and then branch out to try other products too.
Let’s look at a few examples, which demonstrate the results that can be achieved by putting brochures into hands, following-up to collect orders, and looking for easy ways to boost average order size:
Example A: Few Brochures, No Follow-Up
Representative A purchases 10 brochures, at a cost of $6.49 (64.9 cents each)
Representative A waits to see if anyone orders
Representative A generates sales of $75 from two customers
Representative A earns $15 (at 20% earnings level)
After subtracting the $6.49 brochure cost, Representative A has about $8.50 leftover
NET EARNINGS: $8.50
Example B: Few Brochures with Follow-Up
Representative B purchases 10 brochures, at a cost of $6.49 (64.9 cents each)
Representative B follows up with everyone she gave a brochure to answer questions, point out special deals, and collect orders
Representative B generates sales of $150 from four customers
Representative B earns $45 (at 30% earnings level)
After subtracting the $6.49 brochure cost, Representative B has about $38.00 leftover
NET EARNINGS: $38.00
Example C: Many Brochures with Follow-Up
Representative C purchases 100 brochures, at a cost of $21.49 (21.5 cents each)
Representative C follows up with everyone she gave a brochure to answer questions, point out special deals, and collect orders (Representative C knows that the fortune is in the follow-up.)
Representative C generates sales of $500 (if just 20 out of 100 people place average orders of just $25)
Representative C earns $200 (at 40% earnings level)
After subtracting the $21.49 brochure cost, Representative C has about $178.50 leftover
NET EARNINGS: $178.50
Example D: Many Brochures with Order-Boosting Follow-Up
Representative D purchases 100 brochures, at a cost of $21.49 (21.5 cents each)
Representative D follows up with everyone she gave a brochure to answer questions, point out special deals, and collect orders
Representative D also points out that customers can get that awesome A-Box from the back cover for only $10 with an order of $40 or more, raising the average order to $50 (instead of $25, like in Example C)
Representative D generates sales of $1000 (if just 20 out of 100 people place average orders of $50)
Representative D earns $400 (at 40% earnings level)
After subtracting the $21.49 brochure cost, Representative D has about $378.50 leftover
NET EARNINGS: $378.50
Which of those examples is appealing to you??
Implementing those first five tips will get you well on your way to President’s Club, but that’s not all! I’ve got a few more tips to help you on your way!
PRESIDENT’S CLUB TIP #6 – PROMOTE YOUR ONLINE STORE
Don’t think I’ve forgotten about your online store!! I’ve showed you how the small investment in brochures can produce HUGE earnings, that far outweigh the small cost you invested. Another way to grow your sales and produce big earnings is to promote your online store on social media (like Facebook), and guess what… It’s FREE!! It costs you nothing to promote your online store on Facebook and it’s a great way to expand your reach beyond your local community. Customers from anywhere across the U.S. can order through your web store and have their orders shipped directly to them! It’s EASY, and you get the earnings!
Avon has provided us with a wonderful tool, the Social Media Center, for promoting our online stores, but you’ll also find great results by sharing your personal experiences with the products through photos, videos, and testimonials!
PRESIDENT’S CLUB TIP #7 – TRACK YOUR PROGRESS
As I mentioned, achieving $10,000 in sales over the course of the year, works out to an average of $385 each campaign, but that doesn’t mean you have to hit $385 on the nose each campaign. Some campaigns may be higher, some lower. You can track your progress towards that ultimate $10,000 goal by viewing your personal goal card in the Rewards and Recognition section of youravon.com. The goal card adjusts each campaign to show your current sales, along with the amount you need to sell each campaign to achieve your goal.
PRESIDENT’S CLUB TIP #8 – FUNDRAISERS!
If you want to achieve President’s Club without selling $385 each campaign, fundraisers are a great way to give your overall sales a huge boost, which will reduce the amount you need to sell each campaign to stay on track for President’s Club! What organization or cause do you know which needs funds! Offer an Avon fundraiser. You can view detailed info and tips for Avon fundraisers under the Earning Opportunities tab on youravon.com
PRESIDENT’S CLUB TIP #9 – DOUBLE DOLLARS
Another way to fast-track your way into President’s Club is to take advantage of any Double Dollar Award Sales offers that Avon provides. With Double Dollars offers, any qualifying sales count DOUBLE towards that $10,000 President’s Club goal. For example, if you sold $100 that campaign, Avon would count it as $200 towards your President’s Club goal!
PRESIDENT’S CLUB TIP #10 – TRY NEW STRATEGIES
I’m going to wrap this post up with this final tip.
If you want to be successful with your sales, force yourself to step outside of your comfort zone and try new things. If what you’re doing isn’t working, that doesn’t mean the game is over. Try something new. If that doesn’t work, try something else. There are so many ways to build a successful Avon sales business. Have fun with it. Experiment. Try new things until you find what works for YOU!
To get you started, here are 33+ Super Sales-Boosting Strategies to check out: https://achievingbeautifuldreams.com/2016/06/01/33-super-sales-boosting-tips/