Time to Stretch Your AVON Wings!

We’re living through some very unusual times. In the past couple weeks, our whole world seems to have changed as a result of the spread of the coronavirus, COVID-19, within the United States. It’s hard to process exactly how much our worlds have changed in such a short time.

Just a couple weeks ago, I got up, sent the boys to school, went down to the gym for a 90-minute trek on the treadmill, followed by a casual stop at the grocery store, which was well-stocked (aside from hand sanitizer) and being calmly shopped by a typical number of patrons. I delivered an Avon order, then went home to quietly work until the boys came from school.

Flash forward and everything has changed. My kids are now homeschooled and I am their homeschool teacher. (They now call me Mrs. DeLine.) We’re exercising as a family through daily walks and bike rides and avoiding the grocery store – due to our new social-distancing routines, but also because it’s been pretty much cleared out of everything.

While good things have come from these new routines (family exercise, reading Harry Potter together, daily family movie nights…), it’s been an adjustment for sure.

Is this our new normal??

If there’s one thing I’ve noticed during these past few weeks though, it’s the tremendous human spirit of RESILIENCE.

After a momentary panic, as states of emergency were announced, business and schools shut down, and people rushed the stores and cleared off the shelves, you could sense a sort of silence, where all of America sat on their toilet paper mountains and asked themselves, “Now what??”

And over the past few days, the answers to that question have become clear…

🍽 Restaurants, forced to close their dining rooms, are now offering curbside pick-up
🚕 Businesses (who never delivered) are now offering delivery
🏋️‍♀️ Gyms are offering online workouts and personal training sessions
☎️ Teachers are offering instruction and communication online and over the phone
👩‍🏫 Parents have adjusted their routines to provide homeschool instruction and engaging experiences for their children at home
👩‍👧‍👦 College students, sent home from college, are offering babysitting services (much needed by many families whose kids are suddenly home from school)
🎟 Movie companies are releasing new films for on-demand rental
🙏 Churches are live-streaming mass
🛒 Stores have adjusted their schedules to provide time to clean and restock, as well as dedicated hours for elderly to shop for the items they need
🥁 Music teachers are offering lessons through video conferencing
🍀 Neighbors are finding ways to connect without contact, through shamrock hunts
🎄 Christmas lights are being rehung to raise spirits and Hallmark is running a Christmas movie marathon
🎨 Famous artists, chefs and Broadway stars are offering free lessons online
🐅 Museums and zoos are live-streaming tours and opera houses are live-streaming performances

As a nation, as a world, we’re finding ways to survive and even THRIVE under these new conditions!

We’re figuring out how to get through this together.

And though I also long for things to return to “normal”, I awoke this morning feeling reassured and confident that we can make this new normal work. There will certainly be challenges and sacrifices along the way, but humans are resilient. I am resilient. YOU are resilient. And we’re going to figure this out together!

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How does this relate to AVON??

Many businesses have been heavily impacted by all of the recent changes. Restaurants have been forced to close their dining rooms and other businesses have been forced to close completely. Business owners have been left trying to figure out how to get through the next few weeks or months, questioning what the the longer-term future holds for their business.

But a remarkable thing has happened as a result. Very quickly, in a matter of just a handful of days, businesses are finding new ways to REINVENT themselves during these strange times – to find new ways to work their business in response to the current challenges and opportunities!! They’re finding a way to THRIVE UNDER THESE NEW CONDITIONS.

Our Avon businesses are no different. If you previously built your business through face-to-face prospecting for customers or team members, vendor events, and/or personal deliveries, you may be wondering how to proceed under our current “socially-distanced” conditions.

My challenge for you is to find new ways for your business to thrive! Reinvent your Avon business. Forget about what you CAN’T do under the current conditions, and focus on new things you CAN do!

Treat these strange times as an OPPORTUNITY to stretch your wings and soar!! Don’t retreat from the challenges – DIVE IN!

Here are a few ideas to consider:

1. Offer No-Contact Delivery – As you and your customers take steps to avoid contact with others, offer your local customers the option of no-contact delivery. Ask them to leave their payment on their door (if they haven’t already paid you for their orders) OR collect payments through PayPal, Venmo, or credit card. When you deliver, leave their order by their door (or in a location of their choosing) and send them a text to let them know their items have arrived.

2. Promote Your Online Store – During these times, customers are turning to online shopping more than ever before. You may find that customers who were previously hesitant to shop online are now making it their preferred method of shopping. Contact everyone you know to let them know about the option to shop your online store, with direct delivery to their homes. Be sure to tell them about free shipping on orders of $60+! Check out the tips HERE and HERE on how to sell Avon online.

3. Use Social Media Regularly – Use the time you used to spend driving around delivering brochures and orders to become a master of using social media to grow your business! As many people across the United States are now isolated in their homes, social media is hopping with activity. It’s a great place to engage with current and new potential customers. Use our social media tool, Avon Social, to promote products on your Facebook business page and personal page. Don’t have a Facebook business page or a Google business profile? Set one up! Don’t use Instagram for your business? Take some time to learn it. There are many, many excellent resources on how to use all of these tools.

Check out my How-To-Avon page for a variety of how-to guides and video tutorials on selling Avon online, using Avon Social (video tutorial), sharing your digital brochure (video tutorial), hosting online Avon parties, and more!

Also, be sure to check out the incredible tips and tutorials on the Social Selling By Avon Social Facebook page. Click on “Units” from the main menu of that page to access many helpful video tutorials, which will help you with promoting your business through social media.

4. Find New Ways to Connect with Customers – Just like other businesses have turned to video-conferencing and live videos to connect with their customers, you can do the same for your Avon business! Stuck at home? Take a couple minutes to clean yourself up and change out of those pajamas you’ve been wearing for three days, then do a Facebook live video to share a few of your favorite products with customers or do a video showing your Avon skin care or makeup routines, filled with tips and helpful product info!

5. Get the Kids Involved – Got a bunch of antsy kids at home like I do?? Get them involved in promoting your business! Take a walk together to hang brochures on doors or deliver orders to customers’ doors. Doing a video? Let the kids share their favorite Avon products too! It’s a fun way to get them involved in the process of growing a successful family business!

6. Focus on What Customers Need – As many of our customers figure out how to function under the current conditions of social-distancing, you may find that the items they’re looking for have shifted a bit. They may be less interested in the more fun purchases like jewelry, fashion, and cosmetics and more interested in basic necessities, like hand soap, hand cream, shampoo, body wash, deodorant, and toothpaste. They may desire some things for relaxation in their homes, such as our bubble bath, candles, or aromatherapy essential oil blends. Missing their hair appointments, they may love our CHI ammonia-free, sulfate-free, gluten-free permanent hair coloring kits! Or they may be interested in shelf-stable items for nutrition, such as our Plant Power Protein, Espira Greens, or Hydration drink mixes. As you promote your business, focus on all of those incredible items that you can offer to your customers, with no-contact delivery direct to their doors when they shop your online store.

Got more ideas on new ways to grow your business during these unusual times?? Share them in the comments!!

How To Build Your Custom Avon Starter Kit

If you took advantage of the limited-time FREE sign-up to start your Avon business, then you will NOT be receiving an Avon starter kit in the mail.

The good news is:

  1. You have a full suite of totally FREE digital tools which you can begin using right away, including a FREE online store, FREE digital brochure link, FREE Avon Social (social media tool), and FREE training on how to successfully sell online. You can also set up a FREE Facebook business page, FREE Google business profile, FREE Instagram account, etc. It’s also totally FREE to post as often as you’d like on social media and FREE to send emails, texts, messages, etc. to share your digital brochure link.
  2. You can build your own custom Avon starter kit at any time!

WHY BUILD YOURSELF AN AVON STARTER KIT?

To put it simply, while all of our FREE digital sales tools are incredibly valuable resources, it can take time and consistency to build a successful online business. Contrary to what some people believe, there’s more to it then just posting your link and waiting for the order notifications. (Click HERE for a few MYTHS & TRUTHS about building an online Avon business, along with some very specific actions you can take.)

If you want to put money in your pockets more quickly, as you’re taking the steps to build the online side of your business, it’s a good idea to get your hands on some tangible sales tools, which you can begin using to attract your first customers. That’s where your custom Avon starter kit comes in!

WHEN CAN I BUILD AND ORDER MY CUSTOM STARTER KIT?

Anytime! You can place your first order on avonnow.com (our representative site) at any time. In fact, there’s no better time to start your business than right now! Click HERE for a short video tutorial which walks through how to order brochures, samples, and other supplies.

WHAT SHOULD YOU INCLUDE IN YOUR AVON STARTER KIT?

In the remainder of this post, I’m going to outline a few basic recommendations for what to include in your first order, so that you can build a starter kit which will help you to attract your first customers and get those earnings rolling in!

You’re the boss of your Avon business, so ultimately, you get to choose which items you invest in to grow your business, but I’m going to point you in the direction of the best items to get results (along with a few extra tips peppered in along the way)!

Remember, through Avon’s Pathway to Premier incentive program for new reps, you have the ability to earn up to $2000 in additional bonuses (on top of your regular commission earnings) during your 1st EIGHT campaigns with Avon!! Click HERE for more info on how to earn those bonuses. Want to earn cash bonuses AND an all-inclusive cruise vacations?? Click HERE for tips!

STARTER KIT RECOMMENDATION #1 – BROCHURES

Avon’s beautiful printed brochures are one of our most effective sales tools! As a general rule, the more brochures that you get into hands, the more sales you’ll generate.

Brochures come in packs of 10 and get less expensive the more packs you order, so don’t stop at one pack of brochures – order two or three or more packs!

BROCHURE TIP #1: Order your brochures TWO campaigns ahead of time, so that you always have the materials you need to grow your business.

BROCHURE TIP #2: Following up with every person you give a brochure to helps to boost the effectiveness of the brochures you pass out. (Some successful reps like to put a sticky note on the front of every brochure they pass out, as a reminder to collect contact info from new people.)

BROCHURE TIP #3: To help you grow your business, challenge yourself to pass out more and more brochures each campaign. Perhaps start with two packs (20 brochures) in your first campaign, then increase to three packs, then four, and so on, until you’ve built a strong customer base!

BROCHURE TIP #4: Avon also offers additional small sales flyers, which are quite inexpensive. To keep business costs low, some reps choose to purchase these small sale flyers to give more potential customers a taste of what Avon has to offer. You can stick a label on the flyer with your digital brochure link and/or online store link for customers to browse the complete product collection.

BROCHURE TIP #5: Include your contact info and online store link on the back of every brochure, so that customers can choose how they shop with you.

BROCHURE TIP #6: Brochures are best utilized when you put them into hands of people you can follow up with, BUT if you do choose to leave brochures in some places, stick a label on the front which gives people an incentive to contact you, such as “Contact me for a free Avon beauty sample bundle.” That way, you’ll gain contact info for future follow-up!

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STARTER KIT RECOMMENDATION #2 – SAMPLES

Samples can be a great way to give potential customers a taste of what Avon has to offer. You can offer samples with brochures to attract new customers and/or include samples with orders to introduce current customers to new products.

SAMPLE TIP #1: Not seeing samples available for a product you’d like to share with customers? Make your own samples by ordering the full-size product, then filling small sample containers (available on sites like Amazon)

SAMPLE TIP #2: When passing out samples for a particular item, consider running your own personal sale or deal on that item. For example, you may choose to offer an additional % off of the brochure price or a free Avon item with purchase!

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STARTER KIT RECOMMENDATION #3 – DEMOS

Another great way to introduce customers to Avon products is by using demos, similar to how you may find demos available for sampling at other stores. To demo items, purchase a full-sized item which customers can dispense a small sample from.

DEMO TIP #1: Be sure to keep your demo items sanitary by using disposable applicators for anything which can not be dispensed right from the bottle.

DEMO TIP #2: You can order demos of upcoming products from the WHAT’S NEW catalogs up to two campaigns ahead of their official release to customers. This is a great way to generate interest in Avon’s latest product innovations. You’ll get your normal earnings/discount on your demo purchases, which will be applied at checkout. Demo purchases count towards your sales for the campaign.

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STARTER KIT RECOMMENDATION #4 – PERSONAL “WEAR & SHARE” ITEMS

Nothing speaks more highly about the products you’re selling than your own personal testimonial. Personally using as many Avon products as you can allows you to gain firsthand knowledge of the products you’re selling, while also naturally promoting the products by “wearing and sharing” them.

Do you wash your face each day? Do it with an Avon facial cleanser!
Do you shampoo your hair? Use Avon shampoo!
Wear earrings, necklaces, shoes or clothing? Wear Avon jewelry and fashion!
Do you clean your body with body wash or use deodorant? Avon’s got that too!
Got dry hands? Whip out a tube of one of Avon’s incredible hand creams!
Wear makeup? Make it Avon!
Color your hair? Use one of Avon’s ammonia-free permanent hair coloring kits!

PERSONAL ITEMS TIP #1: Avon offers such a wide range of products, that it might be challenging to figure out where to start. Start with what you need! Running low on shampoo? Don’t buy it from some other store – order it from your own business instead! Each campaign, get to know a few new products, until you find the ones you love most. Then, share those items with everyone you know!

PERSONAL ITEMS TIP #2: Make the most of your personal purchases by sharing them in a variety of ways. Wear the products when you’re out and about, to initiate conversations when people comment on your beautiful necklace, your sparkly lip color, or how lovely you smell. (Have brochures on hand to offer.) Also, share the products you’re using on social media by offering personal testimonials, before/after pics, and selfies!

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STARTER KIT RECOMMENDATION #5 – MISCELLANEOUS SALES TOOLS

Avon offers a couple other optional materials which you might find useful. You can find those items on avonnow.com by clicking “Order Products”, then selecting “Sales and Business Tools”.

Some items of particular interest are the “Clear Literature Bags” which are very useful for hanging brochures on doorknobs and the variety of shopping bags and “popcorn bags” for packaging orders!

 

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NEED MORE TIPS TO GROW YOUR AVON BUSINESS?

Click HERE to access my HOW-TO-AVON page,

which is filled with tips, tricks, and tutorials to grow a profitable Avon business!

First Steps for New Reps!

Welcome to AVON!

The moment you signed up, you were given INSTANT ACCESS to everything you need to start selling right away!

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I’m going to walk you through a few of those things right NOW!

1. Register on the Representative Web Site– The first thing you should do after signing up is go to www.avonnow.com (the representative web site, where you will monitor and manage your business) and register with:

  • Your Account Number
  • Your District Number
  • Last four digits of your SS#

*If you chose not to enter a SS# when you signed up, enter 0000 in that box.

2. Record Your Log-in Info – Once you register on the representative site, you will set up a password for future log-ins. Be sure to record your password somewhere safe.

3. Activate Your Online Store – The next step will be to activate your personal online Avon store. Don’t worry! It’s super easy! Avon has everything all set up for you. All you’ll need to do is to confirm the online store address that Avon has made for you or customize your own! As soon as you do that, your web site will be ready for you or your customers to shop from!

4. Start Exploring and Learning – There is a ton of useful information on the representative web site. Start exploring to learn your way around. Be sure to visit the AVON U TRAINING link in the top left corner of the page. You will be able to complete self-paced online courses there, to help you with your business! I highly recommend that you complete the “Shortcuts to Success” and “Building an Online Business” courses. Take as much training as you’d like! Learn about products, selling online, fundraising, and more! It’s all FREE!

5. Start Selling and Earning – Once your online store is activated, you’re ready to start selling! Share your online store link with with everyone you know! Let them know that they can shop your online store 24/7 and have their orders delivered directly to their homes. There’s FREE SHIPPING on online orders of $60+ and you can share the coupon code WELCOME10 for 10% off their 1st online order!

Go ahead and visit your own online store to explore! Place an order if you’d like! (Your earnings on your order will be credited back to your Avon account within two days of your order shipping.) Note the tab on your online store which says “Brochure”. You can click on that link to view digital versions of the current Avon brochures. You can also copy the link to that page to share with everyone you know, anywhere across the country, as a totally FREE and very convenient way to promote your new business!

Through Avon’s Rapid Pay feature, you can have your earnings on online orders direct-deposited to your bank within two days of the order shipping. To sign up for direct deposit of your online earnings, go to the My Account link on youravon.com (top right corner) and select “Get Paid By Avon”. Click HERE for more info about how you get paid on your Avon sales.

As a new representative, you have the opportunity to earn EXTRA BONUSES during your first EIGHT campaigns – Check out all the info about the Pathway to Premier program HERE.

6. Brochures and Other Supplies– In addition to your FREE online store, the FREE digital brochure, and our FREE Avon Social tool, Avon has other materials which can help you to promote your new business and connect with new customers. You can order beautiful printed brochuressamplesdemo items, and other supplies through the representative site. You can also place orders that customers have given directly to you through the representative site. 

Click HERE for a video tutorial I made, which shows how to enter and submit orders through the representative site.

For more info about getting started with your new Avon business, check out the Avon How-To page on this site.