Time to Stretch Your AVON Wings!

We’re living through some very unusual times. In the past couple weeks, our whole world seems to have changed as a result of the spread of the coronavirus, COVID-19, within the United States. It’s hard to process exactly how much our worlds have changed in such a short time.

Just a couple weeks ago, I got up, sent the boys to school, went down to the gym for a 90-minute trek on the treadmill, followed by a casual stop at the grocery store, which was well-stocked (aside from hand sanitizer) and being calmly shopped by a typical number of patrons. I delivered an Avon order, then went home to quietly work until the boys came from school.

Flash forward and everything has changed. My kids are now homeschooled and I am their homeschool teacher. (They now call me Mrs. DeLine.) We’re exercising as a family through daily walks and bike rides and avoiding the grocery store – due to our new social-distancing routines, but also because it’s been pretty much cleared out of everything.

While good things have come from these new routines (family exercise, reading Harry Potter together, daily family movie nights…), it’s been an adjustment for sure.

Is this our new normal??

If there’s one thing I’ve noticed during these past few weeks though, it’s the tremendous human spirit of RESILIENCE.

After a momentary panic, as states of emergency were announced, business and schools shut down, and people rushed the stores and cleared off the shelves, you could sense a sort of silence, where all of America sat on their toilet paper mountains and asked themselves, “Now what??”

And over the past few days, the answers to that question have become clear…

🍽 Restaurants, forced to close their dining rooms, are now offering curbside pick-up
🚕 Businesses (who never delivered) are now offering delivery
🏋️‍♀️ Gyms are offering online workouts and personal training sessions
☎️ Teachers are offering instruction and communication online and over the phone
👩‍🏫 Parents have adjusted their routines to provide homeschool instruction and engaging experiences for their children at home
👩‍👧‍👦 College students, sent home from college, are offering babysitting services (much needed by many families whose kids are suddenly home from school)
🎟 Movie companies are releasing new films for on-demand rental
🙏 Churches are live-streaming mass
🛒 Stores have adjusted their schedules to provide time to clean and restock, as well as dedicated hours for elderly to shop for the items they need
🥁 Music teachers are offering lessons through video conferencing
🍀 Neighbors are finding ways to connect without contact, through shamrock hunts
🎄 Christmas lights are being rehung to raise spirits and Hallmark is running a Christmas movie marathon
🎨 Famous artists, chefs and Broadway stars are offering free lessons online
🐅 Museums and zoos are live-streaming tours and opera houses are live-streaming performances

As a nation, as a world, we’re finding ways to survive and even THRIVE under these new conditions!

We’re figuring out how to get through this together.

And though I also long for things to return to “normal”, I awoke this morning feeling reassured and confident that we can make this new normal work. There will certainly be challenges and sacrifices along the way, but humans are resilient. I am resilient. YOU are resilient. And we’re going to figure this out together!

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How does this relate to AVON??

Many businesses have been heavily impacted by all of the recent changes. Restaurants have been forced to close their dining rooms and other businesses have been forced to close completely. Business owners have been left trying to figure out how to get through the next few weeks or months, questioning what the the longer-term future holds for their business.

But a remarkable thing has happened as a result. Very quickly, in a matter of just a handful of days, businesses are finding new ways to REINVENT themselves during these strange times – to find new ways to work their business in response to the current challenges and opportunities!! They’re finding a way to THRIVE UNDER THESE NEW CONDITIONS.

Our Avon businesses are no different. If you previously built your business through face-to-face prospecting for customers or team members, vendor events, and/or personal deliveries, you may be wondering how to proceed under our current “socially-distanced” conditions.

My challenge for you is to find new ways for your business to thrive! Reinvent your Avon business. Forget about what you CAN’T do under the current conditions, and focus on new things you CAN do!

Treat these strange times as an OPPORTUNITY to stretch your wings and soar!! Don’t retreat from the challenges – DIVE IN!

Here are a few ideas to consider:

1. Offer No-Contact Delivery – As you and your customers take steps to avoid contact with others, offer your local customers the option of no-contact delivery. Ask them to leave their payment on their door (if they haven’t already paid you for their orders) OR collect payments through PayPal, Venmo, or credit card. When you deliver, leave their order by their door (or in a location of their choosing) and send them a text to let them know their items have arrived.

2. Promote Your Online Store – During these times, customers are turning to online shopping more than ever before. You may find that customers who were previously hesitant to shop online are now making it their preferred method of shopping. Contact everyone you know to let them know about the option to shop your online store, with direct delivery to their homes. Be sure to tell them about free shipping on orders of $60+! Check out the tips HERE and HERE on how to sell Avon online.

3. Use Social Media Regularly – Use the time you used to spend driving around delivering brochures and orders to become a master of using social media to grow your business! As many people across the United States are now isolated in their homes, social media is hopping with activity. It’s a great place to engage with current and new potential customers. Use our social media tool, Avon Social, to promote products on your Facebook business page and personal page. Don’t have a Facebook business page or a Google business profile? Set one up! Don’t use Instagram for your business? Take some time to learn it. There are many, many excellent resources on how to use all of these tools.

Check out my How-To-Avon page for a variety of how-to guides and video tutorials on selling Avon online, using Avon Social (video tutorial), sharing your digital brochure (video tutorial), hosting online Avon parties, and more!

Also, be sure to check out the incredible tips and tutorials on the Social Selling By Avon Social Facebook page. Click on “Units” from the main menu of that page to access many helpful video tutorials, which will help you with promoting your business through social media.

4. Find New Ways to Connect with Customers – Just like other businesses have turned to video-conferencing and live videos to connect with their customers, you can do the same for your Avon business! Stuck at home? Take a couple minutes to clean yourself up and change out of those pajamas you’ve been wearing for three days, then do a Facebook live video to share a few of your favorite products with customers or do a video showing your Avon skin care or makeup routines, filled with tips and helpful product info!

5. Get the Kids Involved – Got a bunch of antsy kids at home like I do?? Get them involved in promoting your business! Take a walk together to hang brochures on doors or deliver orders to customers’ doors. Doing a video? Let the kids share their favorite Avon products too! It’s a fun way to get them involved in the process of growing a successful family business!

6. Focus on What Customers Need – As many of our customers figure out how to function under the current conditions of social-distancing, you may find that the items they’re looking for have shifted a bit. They may be less interested in the more fun purchases like jewelry, fashion, and cosmetics and more interested in basic necessities, like hand soap, hand cream, shampoo, body wash, deodorant, and toothpaste. They may desire some things for relaxation in their homes, such as our bubble bath, candles, or aromatherapy essential oil blends. Missing their hair appointments, they may love our CHI ammonia-free, sulfate-free, gluten-free permanent hair coloring kits! Or they may be interested in shelf-stable items for nutrition, such as our Plant Power Protein, Espira Greens, or Hydration drink mixes. As you promote your business, focus on all of those incredible items that you can offer to your customers, with no-contact delivery direct to their doors when they shop your online store.

Got more ideas on new ways to grow your business during these unusual times?? Share them in the comments!!

From Ding, Dong to Click, Click – Myths and Truths about Selling Avon Online

In 1886, the first Avon (then known as “California Perfume Company”) representatives sold fragrance door-to-door.

10 years later, the first printed brochure of the company’s products was issued.

For many, many years after that, Avon representatives traveled door-to-door within their assigned territories, distributing brochures and samples to collect orders.

With the dawn of the internet, a new way to sell became available to Avon representatives. Assigned selling territories were removed and representatives became free to sell Avon anywhere across the United States, using the brochures or their online stores.

That brings us to the current day…

In 2020, all Avon representative have the best of both worlds. While we still have our beautiful tried-and-true brochures, all Avon representatives also have state-of-the art online stores (which customers anywhere across the United States can shop from 24/7), along with an incredible social media tool (Avon Social), digital brochure link (with easy sharing features), and dedicated training on how to promote our businesses online. And all of those digital tools are FREE for reps to use to connect with customers all across the country!

Our online stores and digital tools offer us unlimited potential, but it’s up to us to turn that potential into money in our pockets!! 

 

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Check out these FIVE common MYTHS or misconceptions about selling Avon online, along with some TRUTHS and clear ACTIONS you can take to grow your online Avon business.

MYTH #1: My online business will grow quickly and easily.

TRUTH: Building a successful online business takes time. Have patience, young grasshopper! 

WHAT CAN YOU DO??

You CAN build a successful online business, but it will take time and consistency. Whatever you do, don’t give up before you’ve given yourself a real chance to succeed.

  • Play around with different tools and strategies.
  • Try some of the other ideas presented in this post.
  • Experiment until you find the strategies which work for you!!
  • Do the trainings available in Avon U Training.
  • Join the Social Selling by Avon Social Facebook group. (Check out the “UNITS” section for some very help videos related to selling Avon online.)
  • Follow the Avon U Representatives Facebook page for more training.
  • Don’t give up – You can do this!!

 

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MYTH #2: People who are interested in Avon will start ordering as soon as I post my online store link. (ALSO A MYTH: If they don’t order, then that means they’re not interested in Avon.)

TRUTH: Most people don’t order the first time they see a link. It often takes consumers (of any product or service, including Avon) multiple exposures to new products, in a variety of formats, before they are ready to take action.

WHAT CAN YOU DO??

Most people are NOT going to order the first time you post the link to your online store, or the second, or even the third… In fact, if all you’re doing is posting your online store link, the orders may not come at all. You need to show your customers, in a variety of ways, the products that they can expect to find when they click the link to your online store. Repeatedly give your potential customers a taste of what you have to offer. Use lots of different methods to showcase the products you’re selling. Make them curious enough to click the link, and just keep promoting even if the sales don’t start flowing in right away. Remember, time and consistency are your friends!!

A few ways to show your potential customers what you have to offer:

  • Facebook Personal Page –  When promoting Avon on your personal page, give your posts a personal twist. Post things like Before & After pics which show the products in use, personal reactions to the Avon products you’ve been using, pics which show you wearing/using the products, and pics seeking opinions such as “Which necklace goes best with this outfit?” (Keep reading for more tips about using your personal Facebook page to promote your business.)
  • Facebook Business Page – This is your digital storefront. Fill it up with tons of product pics from Avon Social. Occasionally share posts from your business page to your personal page. (Keep reading for more tips about using a Facebook business page.)
  • Email – Each campaign, send all of your potential customers an email, which showcases a few products and highlights the best available deals. Provide the link to your digital brochure for people to browse and let them know how they can order (online or through you).
  • Text/Message – Send potential customers a short message to tell them about products you think they will love. Texting can also be a great way to share your digital brochure link.
  • Wear & Share – Make Avon a part of your everyday life by wearing and using as many of the products as possible. Avon jewelry can be an excellent advertising tool and “compliment catcher” which opens the conversation about Avon. Gradually switch over your personal care products (shampoo, skin care, body wash, deodorant, lotions, cosmetics, etc.) to Avon, so that you’ll become a walking billboard for your business! (Bonuses: You’ll enjoy your discount on all of your personal purchases. Your personal purchases will boost your sales, making it easier to earn extra rewards, incentives, and sales achievement levels. There’s no better way to get to know the products you’re selling than to use them yourself!)
  • Brochures – Brochures are a tried-and-true sales tool, which are very effective at generating sales. Online customers love printed brochures too. In addition to your digital promoting, order and distribute printed brochures. You can even use a service such as http://www.campaign-mailer.com to mail brochures to people who are not local.

 

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MYTH #3: I can’t be successful selling Avon online if I don’t know a lot of people.

TRUTH: Building a successful online business is all about making new connections and building relationships. Don’t worry about how many people you currently know. Think instead of the people you can get to know as you grow your business.

WHAT CAN YOU DO?

If you want to build a successful online business, get to know more people, listen to their needs, and stay alert for opportunities where you have an Avon product which may meet their needs.

  • Join Facebook groups which are interesting to you (hobbies, local community groups, common interests). Be an active participant in those groups. Let people get to know you. Listen to the other members. Build relationships. Stay alert for opportunities to share Avon when it’s the solution to someone’s needs. (DON’T join a bunch of groups and start posting your link everywhere – that is NOT the way to get sales.)
  • Post frequently on your personal Facebook page, but this part is important… Keep the posts on your personal page as PERSONAL as possible. Your friends and family members want to connect with YOU. If your personal page becomes a constant Avon ad, they will tune you out. Post about the things which make you tick – your interests, your kids, your pets, funny experiences you’ve had, favorite recipes, a delicious meal you ate, a fantastic movie you watched… Then, every so often (a couple times a week, perhaps), post something related to Avon, but again… Make your Avon-related posts as personal as possible – pics of you using/wearing the products, pics asking opinions on which lipstick shade looks best on you or which Avon necklace compliments your outfit best, comments about the new skin care product you’re obsessing over and how it’s changed your skin.
  • Create a FREE Facebook business page for your Avon business, and post on it REGULARLY. Your Facebook business page is like your digital storefront. That’s the place that you want to regularly and consistently show potential customers the products you have available to order. Use Avon Social to post product pics (once or twice every single day). Share your own personal insights and comments about the products whenever possible. Post personal pics which show the products in use, along with your testimonials. Post tips and tricks related to the products too – Avon Social has a variety of great tutorial videos which you can share. Every so often, share a post from your business page to your personal page, and invite your friends and family to like/follow your page. TIP: You can schedule your posts through Avon Social up to a month in advance, so if you don’t have time to post new content every day (or are afraid you’ll forget to post), carve out a bit of time once a month or once a week to preschedule your posts. That will ensure that your business page is always hopping with new content!
  • Use the MY SWEEPS feature of Avon Social to promote the sweepstakes opportunities which Avon regularly offers. With “My Sweeps”, every representative has a personal sweepstakes link (which you’ll be able to find in Avon Social). Avon runs the sweepstakes, provides the prize, and selects the winners. All you need to do is share your personal sweepstakes link (using the beautiful images provided to us in AVON SOCIAL) to invite people to enter for a chance to win. Anyone who enters the sweeps through your link will show up in your “PROSPECT CENTER” in Avon Social, along with their contact info, so you can follow-up with your new potential customers. TIP: If desired, you can “BOOST” your business page posts on Facebook to attract more potential customers, outside of the people you already know. Boosted posts are paid advertising through Facebook. It’s pretty easy to set up boosted posts on your business page. (Check out the “Units” section on the Social Selling by Avon Social Facebook page for more tips and info related to boosting posts.)

 

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MYTH #4: Online sales are not as personal as face-to-face sales.

TRUTH: Building a successful online business should be just as personal as building a face-to-face business. 

WHAT CAN YOU DO?

Finding and keeping loyal online customers is all about building relationships with people, getting to know their needs, introducing them to products which meet those needs, ensuring that they’re happy with those products, then introducing them to complimentary items they may also enjoy!

  • Look for ways to make new connections with lots of new people.
  • Be social and allow people to get to know you.
  • Get to know other people and listen to their needs.
  • Get to know the products you have to offer, so you’ll recognize when you have an Avon product that meets someone’s needs.
  • Check in on your customers to offer help with selecting the right products.
  • Send personal thank you notes to your online customers.
  • Follow-up after their purchase to see how they liked their items and perhaps recommend a few other things they may enjoy.

 

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MYTH #5: My customers don’t like shopping online.

TRUTH: The percent of Americans who shop online continues to rise year after year. There’s a good chance that your customers, regardless of their age, are more comfortable shopping online than you think!

WHAT CAN YOU DO??

Offer your customers options for how they shop. Share your digital brochure link for them to browse, and then when you do your follow-up (the fortune is in the follow-up), let your local customers now that they can either place their order online to be delivered directly to them OR give their order and payment to you for your to submit to Avon and deliver to your customer. For customers who are too far to deliver, ask them if they need any help with placing their online order. Offer to walk them through the simple process until they’re comfortable!

P.S. All of the images in this post came from AVON SOCIAL! If you haven’t checked out Avon Social yet, now’s a great time! Click HERE for a video tutorial I made, which introduces the basics of using Avon Social.

Want even more sales?? Collect orders using the brochures too! Click HERE for the step-by-step process of selling Avon using the brochures.

AVON – How To Find Customers

Recently, I asked the members of my Avon team (ranging from brand new to experienced super-sellers) to share their favorite strategies for finding new customers! The responses were incredible!

Check out all of the many ways that Avon reps connect with new customers, then keep reading for a few tips on resources you can use to put these great ideas into action!!

HOW TO FIND AVON CUSTOMERS – IDEAS THAT REALLY WORK!!

I share on social media and like doing vendor shows. I reach a lot of people this way that I otherwise wouldn’t connect with. ~Lisa D.

Through social media and I just started a blog just for avon! ~Miracle T.

I made up a basket of books, free samples and a perfume tester and put it in the breakroom where I work. ~Julie C.

I enjoy putting up posts on my Facebook page and group. I do product photos and info from Avon Social, but also do my own testimonials on the products. I find that putting up “selfies” of myself using the products get the most interaction and interest. ~Danielle L.

I’ve connected with a couple people by offering a free gift for sharing my business page or post on their FB timeline. I also love utilizing Avon Social for my biz page! It’s an incredible tool!!! And… I’ve sent personal messages out to tons of people just letting them know I’m selling Avon so if they or anyone they know needs an Avon Lady I’m their girl. Got my first order with that message! ~Shannon T.

I started with friends and family. I’ve done a couple vendor events also that got me some contacts. Also posting in local community pages. ~Amy C.

Leave the books out on my desk, give out samples of products. In fact, the Himalayan salt mint tooth paste tube is making its way around the office now. ~Betsy L.

Social media and introducing them to new products through suggestive selling. ~Jessica W.

I like to wear the different clothing & jewelry. Many compliments on the grey suede boots! 👢 ~Pam C.

I take my business cards to my work and give out samples too. I also leave brochures on the tables at my restaurant. ~Terri K.H.

I keep a database of all individuals who ordered products and another database of all who received brochures. I deliver a new brochure to everyone and then call them a week later and ask if they would like to submit an order. ~Suzanne R.

I give my card along with a sample to my waiter or waitress when I go out to eat. ~Julie T.W.

I don’t have cards yet, but I take a bag with candy, a sample, and a brochure or pamphlet with my information on it (including my Facebook page), as I run thru a drive thru or restaurant. I ask if they are interested in a book and say they can receive a 10% discount on their first order. I went to my neighbor and she shared with her mom and sister. ~Jessica H.

My go to makeup is mascara & lip gloss. I really like a lot of the clothing & perfumes as well. (Wear and Share the products you love!) ~Lindsey Bronson

I place brochures and samples in the restrooms at work. ~Tracey S.J.

I already use our neighborhood app to keep updated on things in my community and neighborhood and I recently shared a post introducing myself as a new Avon rep and got a good response of people saying hello back so I’m reaching out to them individually now. ~Heidi K.

Definitely upping my wear and share game. Planning to do more personal testimony and pictures. I just got the violet glimmer kiss and OMG!!!! I love it. ~Angela R.C.

Using Avon Social and handing out brochures to everyone I know! ~Lyndsay P.B.

🙋🏾‍♀️ I use Marketing! I have Avon t-shirts with my info on them… (a sweatshirt too)😉
I have flyers and I use my social media platforms, FB advertising and 🗣️ word of mouth & my brochures🙌🏾 ~Belinda H.C.

I post on Facebook and Instagram. ~Ally L.G.

I post on Instagram and Facebook. I created a business page – it’s been a slow start but I’m still posting. I’m also going to set up once a month at my local flea market. I’m going to start having a few products available to purchase to get myself out there. That’s my next idea. I also post on my neighborhood page when I get my books. Today I will post on the group page that I have the latest Avon book and pass them out that way. I also post in other local groups that I’m in. ~Gina D.

I started with Facebook and Google business, and now I’m doing Nextdoor app, and leaving brochures at different places. I also talk to different people throughout the day and hand out books that way. I also connect with other reps and one helped me with a recommendation for a customer. I also have 2 customers from one of my doctors offices. ~Amber L.

I’ve been handing out lots of samples. ~Gina T.

Honestly, I’ve just been sharing the ads (from Avon Social) with a link to my shop. ~Suzzy H.

I use social platforms, wear AVON apparel with my logo, and have AVON decal on my vehicle. When we travel for reptile expos, I drop old/current brochures along the way, coming and going! ~Heather A.

I’m new but trying to post on Facebook. ~Heather D.B.

I post on Facebook and bring brochures and business cards everywhere I go. I also try to do events as well. ~Christine K.

I post on Facebook and bring brochures everywhere I go. ~Amy P.B.

I try to promote new products & showcase the benefits of the products. I also use testimonials from my customers on what products they like & why! ~Michele C.C.

Social media, texting and Facebook messaging people. Reaching out to friends who might benefit from working with Avon!!! ~Diana M.

I have made a Facebook page for my friends and family so that they may go there and see our products. ~Tammy W.

I have sent messages to everyone who has liked my Avon page (over 100 people already) and I just started at a new office, so I leave books on the community dining table with samples for the taking. I also wear Avon products like earrings or a ring and use Avon perfume so when I get compliments on them I can always promote that it came from Avon! 💝😊 ~Keri F.

I have my current customers giving out an extra book that I leave with them. So far it’s working. Also my brother is still giving out books for me. ~Laura R.

I haven’t purchased brochures in a while but I take the mini brochures (sale flyers) that I get with my campaign orders and I keep those on hand with my info on them and a recruiting flyer that I made. I have a Beauty Boss button that I got a while back, that I wear and I make sure I have my Avon jewelry and makeup on. I have been getting a lot of comments on my jewelry a lot lately. At my full-time job, I am not allowed to really promote my business BUT… I have purchased bottles of the Skin So Soft lotions and have put one in ALL of the ladies bathrooms with a label on them that has my info. I have some mini brochures in my desk drawer to give to people when they approach me about the lotions. Now that there is hand soap, I want to order some for the bathrooms AND the sinks in the breakrooms (there are 4 buildings for the company I work for). I also promote through Facebook, Instagram and Next Door. ~Shelly K.

I’ve been taping the newer samples in a brochure and passing them out. 😁 ~Sarah M.

I’m new but I have been doing family and friends connections as my practice to sell and attract customers. I’m also keeping up with the many groups to grow in my sales and welcoming customers. I watch the (training) videos and pass some info on to my family and friends. I’m been slow in selling but gaining much knowledge, which is important information to success in my new Avon business. Avon Calling! ~Carol R.

I use the ads that Avon has on the social media part (Avon Social) and share on Facebook. ~Paula C.

My primary customer base are the women (and sometimes men) that I work with. Once a month I will put a basket of samples together and put in our common area kitchen along with some brochures. I have picked up quite a few new customers by doing this… and my name/info has been passed along to others in my building. Everyone loves good samples!! ~Christina B.

My plan is to do door to door, and some friends. ~Charlene G.

Using Avon Social to promote my business online! ~Kristina P.

Facebook and giving samples to friends, family, and coworkers. ~La Shina R.

I ride around the neighborhood in my Polaris and pass out books! ~Millisa S.

I’m promoting my business on all my social medias. I’m really trying to socialize and ask questions to people when I’m out and about or with my mom’s friends and clients. I’m trying to really get myself out there to the public. I plan on ordering some samples and other things as well!!! I want to take a picture of before and after doing a make over on my cousin saying that I’m using all Avon products or even do a video. I’m so happy with how many people have joined with Avon! It’s exciting!!! ~Michaela N.

TIPS AND RESOURCES

Did you notice a lot of common themes in the responses?? Brochures, samples, Facebook, Avon Social, Wearing and Sharing…

Let’s chat a bit about how you can use those tools too!

1) BROCHURES – You can order printed Avon brochures at any time. Go to avonnow.com, click “Order Products”, then select “Brochures & Flyers” to choose the brochures you’d like to order. It’s a good idea to get in a routine of ordering brochures two campaigns ahead of time, so you always have the supplies you need to promote your business. Brochures come in packs of 10, and get less expensive the more packs you order.

**All reps also have a FREE digital version of the brochure, which you can share on Facebook, through email, in text/messages, etc. To get your digital brochure link, go to your online store, click BROCHURE (from the main menu), then copy that link! Customers can flip page-by-page through the digital brochure to select their items. They can then either give their order to you (for you to submit) or place their order online (to be delivered directly to them).

2) SAMPLES – Samples can also be ordered at any time from avonnow.com. Click “Order Products”, then select “Samples” to view the currently available samples. Not seeing the product you’d like to offer samples of? Many reps like to make their own samples by ordering a full-sized product, then using small sample containers (which can be ordered from places like Amazon).

3) FACEBOOK & INSTAGRAM – Social media can be a very powerful advertising tool. The trick to utilizing social media to successfully promote your business is to post regularly and make your posts as personal as possible. (Simply posting the link to your online store and waiting for orders is unlikely to produce the results you’re looking for.) Post pictures of products to offer a taste of what customers will find on your online store, share personal before/after pictures, talk about the products you are currently using and love! Share what you truly love (and share it often) and you’ll generate interest! Keep sharing, even if you don’t see instant results – it takes most customers multiple exposures to build enough interest to take action!

Not sure how to get started on social media, how to set up a business page, or how to use Instagram?? Check out the Social Selling by Avon Social Facebook page, which is bursting with tips related to promoting your business through social media THE RIGHT WAY! Click on “Units” from the main menu of that page to access a list of short, helpful tutorial videos.

4) AVON SOCIAL – Avon Social is an incredible, totally FREE tool you can use to promote your business. You’ll find the link to Avon Social in the top left corner of avonnow.com. Avon Social is filled with thousands of images and videos, which you can either download (to post wherever you’d like) or post directly to a Facebook business page or group. The Social Selling by Avon Social Facebook page is a great source of tips for using Avon Social.

5) WEAR & SHARE – Make yourself a walking billboard for your Avon business by wearing and sharing the products. Get to know the products you are selling by using them personally, so you can offer your authentic testimonial and answer customer questions based on your firsthand experience. Products like our beautiful jewelry are “compliment catchers” which open the door to conversations about your Avon business.

As a representative, you can order new products, two campaigns ahead of their official debut, from the What’s New catalogs. You’ll get a discount on your personal purchases, based on your normal earnings level.

6) GOOGLE BUSINESS – Set yourself up a FREE Google Business profile, so local customers can find you when they search for Avon!

Sell Avon Online – Who, What, Where, When, Why and How

Across the country, more and more consumers are choosing to shop online, where they can shop at their convenience, make informed decisions when comparing product options, have their items delivered quickly to their doorstep, find the best deals, and enjoy perks like FREE SHIPPING.

Did you know that as an Avon representative, you already have your own FREE ONLINE STORE, that customers all across the country can shop 24/7 to enjoy FREE SHIPPING (on orders of $60+), free gifts offers, special discounts, and more??

 

Did you also know that Avon offers all of the tools that Avon representatives need to successfully promote their businesses online, including AVON SOCIAL (an amazing digital tool designed to make it easier to promote your online store through social media such as Facebook and Instagram) and comprehensive online training and support to help you along the way??

We also have a brand new, state-of-the-art representative web site and complementary phone app, which make it even easier to easily work your business wherever you go!

And now, with RAPID PAY, Avon has made it even easier for representatives to get paid quickly (in just 2 days after the order ships) on all online sales!! Sell on Monday and you could have money in your bank by the weekend!

Are you fully harnessing the power of your online store to build your business, while offering customers a convenient way to get they items they’ll love??

 

Let’s walk through some of the WHO, WHAT, WHEN, WHERE, WHY and HOWs of selling Avon online!

WHO are your online customers?

Just about anyone you know, anywhere across the United States, can be your online customer! This is a beautiful thing, since it means that the entire country is your customer base. With your online store, you are not limited to your small town or the people you know. There is an entire nation of potential customers out there, just waiting for you to connect with them!

You may also find that your current customers, who typically place their orders with you, may be eager to give your online store a try, especially when you tell them about the convenience of 24/7 shopping, free shipping, special offers, and fast delivery!

WHAT resources do Avon representatives have to sell online?

Avon has provided us with all of the resources we need to build successful online business!

FREE Online Store Link – Start by getting to know your online store. You’ll find the link to your online store in the top righthand corner of youravon.com. Share that link with everyone you know. Put it on all brochures that you pass out. Include it when you promote your Avon business on Facebook and other social media.

TIP: If you’ve never shopped your own online store before, give it a try so that you can experience exactly what your customers will experience! You will then be better prepared to walk your customers through the easy process!

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Avon Social – Avon has also provided us with AVON SOCIAL, an amazing (and FREE) tool which is filled with literally thousands and thousands of images and videos, which you can use to promote your Avon business online through Facebook and other social media. Training is available within Avon Social and on the Social Selling by Avon Social Facebook page to support representatives in using this great tool!

Avon U Training Courses – Within the AVON U Training link, there is also a new self-paced, online course called “How to Build an Online Business” which walks representatives through the simple steps of getting set up to build your online Avon business.

You’ll find the links to both AVON SOCIAL and AVON U TRAINING in the top lefthand corner of youravon.com

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Rapid-Pay Earnings – Now, with RAPID-PAY, Avon has made it even easier and faster for representatives to get paid on online sales. Simply sign up for Direct-Deposit (under the My Account tab on youravon.com). Within just TWO DAYS after the online order has shipped to your customer, your earnings will be deposited into your bank account!

Note: Online earnings will first apply to any balance owed from your previous order(s) through the representative site. To ensure that your online earnings go straight into your bank account, be sure to fully pay for each order you place through the representative site.

Digital Brochure Link – Every Avon representative also has a totally FREE digital brochure link, which you can share with everyone you know! Customers can flip page by page through the digital brochure to browse all of our great products! Your digital brochure link is also connected to your online store, so that customers can either contact you with their orders or place their orders through your online store.

To find your digital brochure link, go to your online store, click on the BROCHURES tab, then copy that link to share with everyone you know!

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WHEN can I sell online? WHEN can my customers shop?

The beauty of your online store is that it’s ALWAYS OPEN!! Customers can shop your online store 24/7, so they can shop when it’s convenient to them! You can promote your online business anytime, from anywhere!

The products and pricing on your online store matches the brochure for the current campaign ordering window!

WHERE do my customers go to shop? 

Send your customers to your personal online store link. If you’re not sure of your link, you can find in the top righthand corner of youravon.com. Customers from anywhere across the United States can shop through your link and have their orders delivered directly to them!!

WHY does it benefit me and my customers?

Benefits to Customers:

  • They can shop at their convenience 24/7
  • Our online stores have up-to-the-minute product availability, which avoids disappointment regarding unavailable items
  • They can have their orders shipped directly to their home within a few days – typically faster than rep delivery
  • FREE shipping on orders of $60+ (shipping cost covered courtesy of the rep)
  • Other exclusive online offers – free gifts with purchase, advance previews of new products, etc.
  • They can request a free brochure with their order
  • They can easily pay with credit card, debit card, or PayPal

Benefits to YOU:

  • You can sell Avon 24/7, from the comfort of your home or wherever you go
  • Your business never needs to stop when you’re out of town or busy with other things
  • No need to collect payments, sort orders, or deliver orders – Avon handles everything!
  • Get paid (same percentage as traditional sales) within two days after order ships
  • Reach more customers, anywhere across the United States
  • Customers tend to spend more when they shop online
  • Earn additional bonuses and rewards through higher sales, such as sales achievement recognition and the current “Caribbean Odyssey” cruise incentive!

HOW do I get started with building a successful online business?

  • Start by getting to know your online store, if you’ve not yet explored it!
  • Place an online direct delivery order for yourself, to experience the ease of the process, the speed of delivery, and the beautiful packaging of the order when it arrives.
  • Share your experience with your online store with everyone you know.
  • Include the link to your online store on the brochures that you pass out.
  • Share the link to your digital brochure on Facebook.
  • Message current and new potential customers to invite them to shop with you online. (Be sure to let them know about any current special online deals.)
  • Explore the online business course in AVON U TRAINING.
  • Join the Social Selling by Avon Social Facebook group.
  • Set up an Avon business page on Facebook and link it to our Avon Social tool.
  • Watch how other Avon representatives promote their businesses online and experiment with some new strategies.

 

CLOSING TIPS: Most importantly, be consistent with your business-building efforts, both online and offline. Building a successful business doesn’t happen overnight. It will develop gradually over time, as you continue to build interest in the great Avon products that you have to offer.

Take time to become comfortable with all of the tools that we have at our disposal. Experiment with new tools and new techniques, until you find what works best for you!

As you take steps to grow your online business, also continue to utilize the brochures and other sales techniques which have worked well for you. All of those other tools and techniques are still available to you, so that you can ultimately choose to work your business in the way that works best for both you and your customers!!