Congratulations and Welcome to AVON!! 

You’re now a part of a beautiful 130 year history of people who have come to Avon seeking the opportunity to build a business on their own terms. To sum it all up, you’re an AVON BEAUTY BOSS now!

Are you ready to get started?? Everything you need to successfully launch your new business is already at your fingertips! Let me walk you through some tips for a successful launch to your new business!

FIRST THINGS FIRST: The very first thing should be to go to, and click “Register“, to sign into the representative site for the first time. You’ll set a password when you sign in, and will also set up your personal online store. This is the site where you will manage your Avon business. There’s a lot to explore on the site, so take some time to look around.

TIP: Be sure to check out AVON SOCIAL in the top left corner of, which is an amazing tool for promoting your business online! You’ll also find a very helpful “Shortcuts to Success” course for new Avon representatives, in the AVON U TRAINING section.

Screen Shot 2017-01-31 at 1.18.35 PM.png

There are also some things that you can be doing to generate excitement for your new business and to start building your customer base.

Here are SIX steps for successfully launching your new Avon business:

STEP 1 – BUILD ANTICIPATION AND EXCITEMENT – The day you’ve signed up, go onto Facebook and post something exciting, like:

I’m so excited!! I just started my own business!!

Don’t specify Avon in your post right away. Let your friends be curious for a little bit. Let a bunch of friends comment to congratulate you and ask what your business is. Don’t reply back right away. After a little while, reply back to let them know that you’ll be living the Beauty Boss life as an Avon representative. Share your online store, which they can begin shopping from right away! (Be sure to tell them about FREE SHIPPING on online orders of $40+. They can also use the coupon code WELCOME10 for 10% off their 1st online order with you!)

STEP 2 – GET TO KNOW YOUR WEB STORE FIRSTHAND – Your Web Store is a HUGE potential source of EASY EARNINGS for you! When customers order through your web store, and select Direct Delivery, they pay Avon directly, then Avon processes and ships the order directly to their home. YOU get the earnings!! You’re going to want to know how to use this valuable tool and how to tell potential customers how to use it.

Here’s the best way to get to know your web store… Go to your personal web store and PLACE AN ORDER. Have it Direct-Delivered to yourself. Order anything you’d like. Use this as an opportunity to get to know some new products. It can be a big order or a small order. Just give yourself the full experience of using your web store, so you will know exactly how it works, from the ordering process, the checkout options, the email confirmation, how you (as a representative) get notified of the order, how you (as a customer) get notified of shipping, how the items are packaged when they arrive, and how you (as a representative) get your earnings!

A few things to know about shopping your web store: There’s ALWAYS FREE SHIPPING on orders of $40 or more. (Shipping is $6.95 flat rate on orders less than $40.) Web store orders count towards your sales goals for the Kickstart program. That means that you’ll get 40% earnings on the order you place for yourself, credited back to your Avon account once your order ships (assuming you place the online order before your first scheduled order date, when you’re eligible for 40% earnings). 40%!!!!! You and your customers can also use the one-time-use code WELCOME10 to save 10% off  any size 1st order.

EXAMPLE of USE – Shop your own web store. Select $50 in items. Use the code WELCOME10 to save 10% ($5 off your $50 order). Get FREE SHIPPING on your $45 order. Get 40% earnings ($18 on a $45 order) credited back to your Avon account. In other words, get $50 worth of items for $27 (plus any local sales tax)!! What a fantastic way to get to know how your web store works and get to know some of Avon’s great products, at a HUGE savings to you!!

Click HERE for more info and tips related to selling online through your FREE online store!

STEP 3 – INTRODUCE CUSTOMERS TO YOUR WEB STORE – Now that YOU know exactly how your web store works, go ahead and introduce it to everyone you know! While you’re waiting for your starter kit to arrive, you can start selling through your web store. Friends and family all across the country can shop your web store and have it shipped directly to them!! Easy earnings for you! Write a post on Facebook to let everyone know that you’re officially an Avon representative, and that your web store is open for business. Mention the amazing variety of products. Share your link and tell them about FREE shipping on orders of $40 or more. For example, you might write:

In case you didn’t see the earlier post about my new business, I’m excited to announce that I’m an Avon representative now! You’re not even going to believe all of the great items Avon now offers! (Mention something specific that you’re personally excited about here.) Check it out! There’s FREE shipping on orders of $40 or more!

STEP 4 – GO LIVE!! – (I HIGHLY recommend trying this idea!!) When the welcome gift you selected arrives, don’t open it by yourself. Open it on a LIVE video on Facebook!! Facebook Live can be a tremendously powerful way to connect with your potential customers and generate interest and excitement. When you go live, all of your friends are immediately notified that you’re currently live. They’re all going to be curious to see what you’re doing on video, so they’ll tune in to watch. On video, open your package for the first time. Take out the items one by one and show everyone what you’ve received.  As you pull out the brochures, show the beautiful covers, and let everyone know that they can view the complete digital brochure through your online store. Maybe flip through one of the brochures and mention the great things you see.  If you’re excited about the items, your potential customers will get excited too! Open and sample the items live. Talk about your initial reactions. Conclude your video by letting people know how excited you are about this new venture. Provide your web store address and let them know how easy it is to shop online. Most of all, have fun and be yourself!

STEP 5 – HOST A GRAND OPENING EVENT – Plan a girls night Grand Opening party in your home to launch your Avon business. Invite a few friends over. Ask them to each bring a friend. Provide a few snacks and beverage. Make a nice display of whatever Avon samples and/or products you have on hand. Let your guests try some of the samples, while shopping the brochures (or viewing your online store). Consider offering a special Grand Opening discount. Be sure to offer them the special Daily Care bundle, six items for only $19.99!! (The Daily Care Bundle flyer will be included in your kit.) Another option is to host an online Grand Opening party, by setting up a group on Facebook, adding your friends to the group, and promoting the great products Avon offers, to encourage your online guests to shop your web store.

STEP 6 – INVITE CUSTOMERS INTO YOUR STORE – Your Avon business may not have a physical storefront, but you DO have a store. Your store is online and in the brochures. If you want people to shop your store, you need to invite them in. When you place your first order through the representative site, you may choose to order additional brochures. Putting brochures into hands is a great way to promote your business. You also have a digital brochure link (which you can find on your online store by clicking “The Book”, then copying that URL. Share that link far and wide across the United States with everyone you know! Be sure to follow-up later with everyone you share a printed or digital brochure with! Ask them if they have any questions about the items in the brochure. Tell them about Avon’s product guarantee. Point out a great deal or an item you think they’ll love. Ask them if there’s anything they’d like to order this campaign. Remind online customers about the WELCOME10 coupon code for 10% off. Consider offering a thank you gift to your first customers to sweeten the pot!


One thought on “6 Steps for Successfully Launching Your Avon Business

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s