So, you passed out some brochures, posted a few times on Facebook, and maybe even gave out some samples, but no one has placed an order yet.
You might be starting to think that nobody wants what you’re selling or that you’re just not good at selling it.
Hang in there, because neither of those things is true!
Remember, you’re building a business here, the key word being building. Rome wasn’t built in a day, and neither shall your Avon business be.
If you’re not having the success you’d hoped for, step back for a second, think like the BEAUTY BOSS you are, and ask yourself, “What else can I try?”
If you stick with your business, and commit to trying new strategies, you can be successful! YOU are the boss of your Avon business! YOU are in control of your own success! Don’t let any obstacle come between you and that success!
If you’re having trouble finding your first customers, here are TEN ideas to try:
ONE: First things first… Did you pass out all of the brochures for your first campaign, which were included in your starter kit? If the answer is no, then label those brochures right away and figure out who you’re going to give them to. Every one of those brochures is the path to a new potential customer. They won’t do you any good sitting in the box.
**If you missed your first scheduled order, you may have some old brochures leftover. Label those and pass them out too. We can backorder up to two campaigns back, so those brochures are still worth their weight in gold!
**If it’s been a few campaigns since you signed up, you’re going to need current brochures. You can contact Avon to order current brochures or use the digital brochure from your online store. (To get a link to the digital brochure, go to your online store, click BROCHURE at the top of the page, then copy that link to share with others.)
TWO: The fortune is in the follow-up. After you passed out some brochures, did you follow-up with the potential customers you gave brochures to? Following up with your customers is a way that you can offer great customer service. A few days after you’ve given someone a brochure, reach out to them to see if they have any questions about any of the items. Ask if there’s anything they’d like to try a sample of. (If you don’t have that sample on hand, you can order it when you place your first order.) Point out a great deal, an item you think they’d love, or an item you can’t wait to try. Be conversational and enthusiastic about the products, then ask if there’s anything they’d like to order this campaign. Collect their order.
THREE: Let’s say you make that follow-up call, and they are still not interested in ordering this campaign… #1 Give them another brochure next campaign anyway. Maybe they weren’t interested this campaign. That doesn’t mean they’ll never be interested. #2 Ask them if they would be willing to pass that brochure onto someone they know who might be interested. Offer them a thank you gift or discount on a future order, if the person they pass the brochure onto places an order.
FOUR: Have you faced customers who tell you they’re not interested because they don’t wear make-up or they use a different brand of skin care? Hand them the brochure anyway. Tell them to take a look. They will be surprised how many other things Avon offers, besides cosmetics and skin care. There are items for the home, clothing, beautiful jewelry, and more!
FIVE: Perhaps you’ve encountered someone who is worried how the skin care items will work for them or how the clothing will fit or whether the shade of lipstick is the right shade for them? Tell them about Avon’s product guarantee. They can return or exchange any product for any reason at all within 90 days of purchase. It’s risk-free for them to give it a try.
SIX: Did you tell everyone you know about the special Daily Care bundle? The Daily Care bundle flyer was included in your kit. (You can also find it online on youravon.com) It’s a bundle of SEVEN great items that almost everyone can use for only $19.99. This special offer is only available for new representatives to offer within your first four campaigns. It’s a way of helping you launch your business. Tell everyone you know about this great deal, and ask them how many bundles they’d like to order.
SEVEN: Have you promoted your Avon business on Facebook? If not, give it a try! The Social Media Center in the Web Office of youravon.com can be a good place to start. If you have posted a few times, and you’re not getting a response, try something new! Make your posts more personal. Let your friends and family members know why YOU love Avon! Let them know why you started your Avon business and ask them if they would support you by checking out your web store. Post about products you can’t wait to try. Go LIVE on Facebook to show everyone the products which came in your starter kit. Tell them what you love about the products as you give them a try.
EIGHT: Incentivize your potential customers to become one of your first customers. Offer a free gift with first order or a little discount on their first order. Everybody loves free gifts and discounts. Call it a Grand Opening special!!
NINE: Businesses often have Grand Opening events! Your business should have one too! Your event can be whatever you want it to be. Hold a little girls night at your home and invite friends over to sample the products and shop the brochures. You might also choose to hold an online party to introduce everyone you know to Avon’s great products! Whatever you choose to do, have fun with it.
TEN: Look for customers outside of the friends and family you already know. When I take a look at the customer list I’ve built during my past few years with Avon, most of my regular customers are people I did not know before I started selling Avon. I met them as a result of selling Avon! Look for opportunities to meet new people and expand your customer base. You can meet new customers by asking your friends and family for referrals, doing vendor events, sticking a “Buy or Sell Avon” sign in your yard, sticking an Avon decal/magnet on your car, wearing an Avon logo item while you’re out and about, leaving brochures in waiting rooms, etc.