Choosing the Right “Avon x Face Shop” Ink-Lasting Foundation Shade

You must have heard the exciting news by now!

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Avon has an exclusive collaboration with The Face Shop to offer a collection of premium, super-luxurious Korean beauty products. K-Beauty products are influencing beauty trends around the world, and now Avon representatives have the ability to share these sought-after products with our customers around the United States.

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One of the most exciting items in this incredible collaboration is the Ink Lasting Liquid Foundation, available in an innovative cushion compact (pictured above) or classic bottle.

Both formats offer a lightweight formula with a smooth, natural matte finish and a weightless, non-caking feel. These buildable medium-to-full coverage foundations help to beautifully even skin tone.

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Perhaps best of all, our new foundations are available in 18 shades, all exclusive to Avon!!

Samples of this beautiful new foundation will be available soon. In the meantime, you may be wondering, how do you select the best shade for yourself and how can you help customers to select the best shade for themselves??

Continue reading for a few tips which may help!

TIP #1 – Get to Know the Shade Coding System

In addition to a name (such as Porcelain, Ivory, Light-Medium…) each of the 18 shades is coded with a letter and a number. Understanding the meaning of those letters and numbers can help you to select the right shade for you and/or your customers.

Let’s talk first about the letters… Each shade is labeled with either a “W” for WARM skin tones, “N” for NEUTRAL skin undertones, or “C” for COOL skin undertones. Identifying your skin undertone can help to narrow down the right foundation shade for you. (More on identifying skin undertone in just a bit!!)

And now the numbers… After each W, N, or C, you’ll find a number 10 – 70. The numbers identify the darkness level of the shade. A foundation with a “10” will be the lightest in the W, N, or C family. A foundation with a “70” would be the darkest.

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TIP #2 – Get to Know Skin Undertones

There are a few general questions which can be answered to determine whether someone has WARM, NEUTRAL, or COOL skin undertones.

Look at the veins on the wrist. What color do they appear? If they appear blue/purple, you likely have a cool skin tone. If they appear green or greenish-blue, you likely have a warm skin tone. If you’re unable to identify vein color, you likely have a neutral skin tone.

What color jewelry appears best on your skin? If you look best in silver jewelry, you likely have a cool skin tone. If you look best in gold jewelry, you likely have a warm skin tone. If you look equally good in both silver and good, you likely have a neutral skin tone.

What shade of white looks best on you? If you look best in bright white, you likely have a cool skin tone. If you look best in off-whites and creams, you likely have a warm skin tone.

Knowing your skin undertone can help you to identify the right foundation shade for you and your customers.

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TIP #3 – Compare Foundation Shades Side-By-Side with Just ONE Demo Shade

Getting yourself just one demo item (perhaps in your personal shade) can help you to identify ideal shades for your customers. Apply a bit of your demo shade onto a piece of white paper. Have your customer apply a bit of their current foundation next to your demo shade.

Compared to your demo shade, does your customer need a shade that is darker or lighter? If they need lighter, select a number (10-70) which is lower than your demo shade. If they need darker, select a number (10-70) which is higher than your demo shade.

Compared to your demo shade, does your customer need a shade that is warmer or cooler? If they need a warmer shade, select one with a “W”. If they need a cooler shade, select one with a “C”. If they need somewhere in between, select a shade with an “N”.

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TIP #4 – Remember Avon’s Product Guarantee!

All Avon products (excluding clearance/outlet/while-supplies-last items) are guaranteed for 90 days of purchase and can be returned/exchanged for any reason. Use the above tips to select the best possible shade, but if it’s not a good match, remember that you can return/exchange for a different shade.

It’s truly risk-free to give our beautiful new foundation a try!! Try it for yourself, then share it with everyone you know!!

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